Upon hearing the phrase “Organic Fair Trade Coffee, ” images of hippies and socially conscious celebrities come to mind, all probably wagging a finger. However, these probably aren’t the best advocates for the term, which simply describes a quite worthwhile cause. But how do you know which coffee to buy and where it’s available for purchase?
What does it mean?
Think about what you probably paid for the last latte you had — 3, 4 dollars? Well, if you compared that to the wage of farmers who labor seven days a week to provide not only that cup but millions more, you’d probably be upset. You see, in poorer nations, especially in South America, farmers barely make enough money to feed their families. The idea behind this cause is to pay these workers the price they deserve for cultivating the beans. No more, No Less.
How do I know what to buy?
This is really easy. You’ve probably already seen it, but certified coffee has its own little logo to help the curious shopper. Above the word “CERTIFIED” is a line drawing of a black and white man (similar to a yin-yang) holding two coffee baskets. Observe the packaging next time and you’ll see whether that particular brand meets the standards.
Where to Purchase
Nowadays, just about every major supermarket carries at least one certified brand; it’s just a matter of flipping some bags over to check. If you patronize a smaller market that does not carry it, it’s probably just a matter of making a request to the staff. Now, even the most common of all shops offers it up. Yep, every Starbucks will serve you certified coffee upon request.
There you go. Not only is the idea behind organic fair trade coffee completely sensible, it does not ask a lot from anyone. As opposed to seeing Sally Struthers implore you to sponsor a foreign child, the act of showing your support for this movement is no more than a point of a finger. As long as you are a coffee drinker, there’s no real excuse not to chip in.
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